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Explore program options, and find out which of Michigan’s Community Colleges offer them.

Programs in the Category Marketing, Sales & Service

General Sales, Merchandising and Related Marketing Operations

A program that focuses on the general process and techniques of direct wholesale and retail buying and selling operations and introduces individuals to related careers. Includes instruction in the principles of entrepreneurial economics, basic sales skills, the distribution channels for goods and services, and supervised practical application experiences.


A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Specialized Sales, Merchandising and Marketing Operations

A program that prepares individuals to work in unlikely places such as Auctions, Fashion Merchandising, Fashion Modeling, Apparel and Accessories, Tourism and Travel, Travel Promotions, Vehicle Parts and Accessories, Business and Personal Financial Services, Special Product Markets, Hospitality and Recreation Marketing Operations, Specialized Merchandising, and Construction Management.